Advertising vet buys building to offer small agencies space

Trace Hallowell, founder and principal of boutique ad firm Tactical Magic and former creative director for Thompson & Co., has purchased a 6,000-square-foot building at 1460 Madison where he plans to move his business and invite other small creative shops to move as well.

Hallowell says he wants to establish a stimulating environment for creative professionals currently working out of their homes or small offi ces. He says his tenants will be one- or two-man shops from a number of creative specialties including Web development, fi lm production, graphic design and writing.

“Even though they don’t belong to a larger company they can share in the benefi ts of collaboration or at least have somebody to say ‘What do you think?’ ” Hallowell says.

Hallowell says having experienced professionals under one roof will also benefi t clients looking for better service with lower overhead.

Tucker Beck of Crye-Leike Commercial represented the building owner, the estate of Dr. McCarthy Demere. Nancy Ligon with Ligon Hughes Reality represented Hallowell.

See the full post in Memphis Business Journal.